Skip to content


The best way to obtain actionable information to see how your website is performing is by collecting analytics for your site. There are several ways to configure tracking snippets, but it is important to make sure they are integrated correctly in order to begin collecting data.

Google Analytics Universal (GA3)

Google Analytics Universal, also known as GA3, is being deprecated soon. Most sites currently are running GA3, often set up by other vendors. Once your tracking snippet is added to your site, there is still more configuration that can be done to better analyze reporting that comes from your tracker. Its a good idea to set up conversions, custom dimensions, custom events and connect other Google applications to your analytics tracker. Additionally, it is not uncommon for trackers to be implemented on a site incorrectly.

If you already have a GA3 tracker and need additional configuration or if you have not yet set up a GA3 tracker and would like to use it until it is deprecated, we can help.

Google Analytics 4 (GA4)

Google Analytics 4, also known as GA4, is the latest version of Google Analytics which is replacing GA3. The adoption of the new version has been slow because it is very different than GA3 and in many cases, requires much more configuration even though it tracks additional metrics right out of the box. Just like GA3, its very common for the tracking code to be incorrectly implemented on websites by other vendors.

We specialize in configuring GA4 along with Tag Manager to create and track custom events and parameters with those events to create details reports of actionable information for the activity on your website.

Google Tag Manager (GTM)

Google Tag Manager is a staple at DTAS and allows you to manage tracking snippets on the fly without having to constantly edit code on your site. We use this to manage all kinds of different trackers and will likely implement this solution alongside your GA3 or GA4 request or recommend that you transfer your analytics properties to this application.

GTM can be used to help track custom events, 3rd party tracking codes, website validation, and any other code snippets that need to be dynamically added to a website. If you are not using Tag Manager or are unsure if you have it implemented, make sure you contact us today.